Have you ever wondered why John Deere agriculture equipment is green and yellow? In the spirit of greens of springtime and the upcoming St. Patrick's Day holiday, we were inspired to find the answer.
The John Deere colors are so beloved there is even a country song called “John Deere Green”. Sorry if that puts the song in your head for the rest of the day. I think we all know by now that the color of a product can be just as important as the name or logo. Other agriculture companies use yellow or red for their equipment, but no other company uses that shade of green, they wouldn't dare! Contrary to popular myths, John Deere does not own that green, but they have trademarked the yellow deer on a green background as their logo.
John Deere, who was a blacksmith, invented a steel plow in 1837 to help farmers dig through the sticky soil of the Midwest. John Deere would go on to expand his business from manufacturing plows to buying many different companies over the next several decades. It wasn't until after 1910, well after John's passing in 1886, that the logo and colors were patented. Eventually, Deere & Company bought Waterloo Boy Tractors in 1918, which was the beginning of the Deere tractor legacy.
Now there are several stories out there that try to guess at why the colors for John Deere are green and yellow. It has become somewhat of a mystery, or so it would seem. Some believe green and yellow were some of the few colors available at the time, which could be true. That is why they say barns were red, it was one of the few colors available in earlier days for painting buildings. Others say the colors symbolize farming life, green for the crops and yellow for the harvest. John Deere wanted farmers to think of his machines when they were looking at their crops.
Whatever the true fact about the colors is, one thing is for certain, they can upgrade their machines, they can update the designs but they can never change the colors. At the risk of sounding like a commercial, it’s not a Deere if it's not green and yellow! What stories have you heard about the history of the John Deere green and yellow colors? Leave your comments on our Facebook or Twitter feed.