If you have been following along in our blog series we have been discussing the importance of starting a blog for your farm or business. Here we will dive into some helpful tips to move you along on your blogging journey.
1) Read Other Blogs
Before you start writing your own blog, take the time to peruse other blogs to determine what you like—and don’t like–and start building a vision for your own venture.
Ian Walthew, an English writer based in rural France and author of “A Place in My Country: In Search of a Rural Dream,” keeps a growing list of farm blogs entitled “Farm Blogs from Around the World,” providing excellent blog research fodder.
Read other postings with an objective eye.
- From a design perspective, what colors and layouts do you find appealing?
- Which blogs do you find easy to navigate and understand versus cluttered and confusing?
- What writing style engages you?
In many ways, reading a farm blog should make you feel like you’re transported to that place, warmly welcomed around the kitchen table and listening to friendly farm owners tell their story.
2) Set a Writing Routine
Blogs and gardens have a lot in common: Lots of energy and enthusiasm during the startup phase (remember your excitement in sowing those first seeds of the season?), but harder to keep motivated to keep up with the weeds, harvest and post-harvest bed preparation.
Just like you need to keep weeding the garden on an on-going basis, blogs need regular upkeep and new postings to keep them fresh.
But posting to your blog can be much more fun, and creatively stimulating, than squashing potato bugs in August heat.
- Get into the habit of posting regularly to your site with a goal of one post a day, week or month–whatever makes the most sense to you. While many seasoned bloggers post multiple times a day, that commitment simply isn’t doable for most farmers or business people.
- Try to balance frequency of output with quality of content.
- Sure, you’ll only want to post writing efforts that you feel good about, but try not to dwell too long on meticulously and slowly crafting each word.
- Keep postings short and engaging, leaving readers with a nugget of advice or thought to chew on.
- Pay particular attention to your headline and first paragraph as these are the words search engines will notice.
- Remember the basic essay-writing advice your high-school English teacher bestowed upon you: catchy introduction, three basic points and close, re-stressing the most important points.