Blog About Your Farm - How & Why

10/24/2017 8:17:21 AM by Carissa Shaul

If you have been following along in our blog series we have been discussing the importance of starting a blog for your farm or business. Here we will dive into how and why to blog and move you along on your blogging journey.

Harvest Ideas Everywhere

Beware: Once you start blogging, ideas for posts will pop up everywhere.

You’ll see the first zucchini blossom, cuddle a baby chick or try a new tomato recipe and think, “this would make a great blog post.”

Write down those ideas immediately and remember that blog posts don’t need to be long or complex essays. A key thought alongside an engaging photo can go a long way.

A “tip format” for blogs works well and helps readily organize your posts; two examples are “Five ways to savor tomato abundance” or “Three reasons why spring has officially sprung.”

Look beyond your farm’s property lines for posting ideas. Outside perspectives keep our farm story fresh and engaging.

  • Did you eat at a great restaurant while traveling that featured local food? Write a post and link back to that establishment’s Web page.
  • Is there a new cookbook you recommend? Write a book review.
  • Attend an inspiring farming conference? Write about the three key things you learned.

Remember humor and transparency go a long way in creating engaging posts.

Daily farm occurrences, especially those that give a realistic portrayal of rural life, give your readers an authentic, honest perspective of your business.

Don’t hide the fact that the goat escaped from the pen again and it took all morning to get her chained back up. Create a post that evening narrating your experiences with honesty and candor.

Photos add another artistic layer of authenticity to your farm blog.

While many bloggers need to search through free photo sites for visuals to illustrate their entries, all you need is a digital camera and your farm will provide the real-life visuals.

Make it a habit to regularly snap pictures of routine farm happenings such as planting seeds or a bountiful wheelbarrow full of fresh produce.

5) Keep Connected

Blogs promote interaction and online dialogue. Encourage your readers to post comments and, likewise, take the time to reply.

Your farm blog presents you with the opportunity to connect your story to the world–literally.

No longer isolated geographically, hobby farmers that would never have crossed paths physically can now evolve to kindred spirits online, sharing experiences, advice and inspiration.

Continue to reach out to other rural farm blogs, commenting on their posts, offering your perspective and asking questions. If you have some favorite blogs you read, you can add them to your “blog roll,” a list of favorite links that appears on your blog.

While you may be starting your farm blog as a solo venture, realize that collectively you’re part of a bigger picture: An online movement promoting the voice and story of farmers nationwide.